Privacy Policy

Cardinal Board Services: Privacy Policy (U.S. and Canada)

We at Cardinal Board Services (“Organization”), respect your concerns about privacy. This Privacy Notice (“Notice”) applies to personal customer information obtained by the Organization, including through websites, mobile sites, applications (“apps”), emails, and widgets (collectively, the “Services”).

The Notice describes the types of personal information we obtain about customers, how we use the information and with whom we share it. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices. The Services are for a general audience, are not targeted to children, and we do not knowingly collect personal information from children under 13 years of age.

Information We Obtain

We obtain personal information about customers through the Services, publicly and commercially available sources and from our Organization. The types of personal information we may obtain include:

  • Contact information (such as name, postal address, email address and telephone and/or mobile numbers);
  • Username and password when you register through our Services;
  • Geolocation data;
  • Other information you may provide to us, such as through our “Submit a Request” or “Contact Us” feature; and
  • Behavioral data such as website pages visited or time spent using our Services.

Information obtained by automated means through our services

We also may obtain certain information through our Services by automated means, such as cookies (including HTTP, HTML5 and Flash cookies), web beacons, web server logs, JavaScript and similar technologies, including technologies designed to obtain information regarding your use of our Services. The information we obtain in this manner may include IP address, mobile device advertising ID, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our Services, and dates and times you access or use the Services. In connection with our mobile apps, we also may obtain your phone number and details about your mobile carrier.

A “cookie” is a file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. Through these automated collection methods, we obtain “clickstream data,” which is a log of the links and other content on which a visitor clicks while browsing a website. As the visitor clicks through the website, a record of the action may be collected and stored. We also may use similar automated means to obtain and store information regarding your actions while using our mobile apps.

We may link certain data elements obtained through automated means, such as your browser or device information, with other information we have obtained about you to let us know, for example, whether you have opened an email we sent to you, what search queries you may have run and what advertisements you may have seen on our Services or on third-party websites and apps. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. You also may be able to delete your Flash cookies or adjust your Flash cookie settings by visiting the Adobe Flash Website Storage Settings Panel and Global Storage Settings Panel. Please note, however, that without cookies you may not be able to use all of the features of our Services. Your device settings also may allow you to prohibit mobile app platforms (such as Apple and Google) from sharing certain information obtained by automated means with us through our apps or other app developers.

In addition, if you register with us through or connect your account with us to a third-party social media network (such as Facebook, Google, or Twitter), we may obtain certain information about you from the relevant social media network, such as your user ID and/or user name associated with that social media network, the information contained in your public profile on the social media network and friends lists. The specific information we obtain depends on your privacy settings on the applicable social media network.

The providers of third-party apps, tools, widgets and plug-ins on our Services, such as social media sharing tools, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of those features and is subject to the privacy policies or notices of those providers. The Organization is not responsible for those providers’ information practices.

How We Use the Information We Obtain

We may use the information collected from and about you to:

  • Provide our products and services;
  • Create and manage online accounts;
  • Send promotional materials, alerts regarding available offers and other communications, including communications through the Services and outside of the Services, such as via email and through third-party websites and apps;
  • Communicate about, and administer participation in, special events, promotions, programs, offers, surveys, contests and market research;
  • Respond to inquiries from you and other third-parties, including inquiries from law enforcement agencies;
  • Anonymize personal information to provide third parties with aggregated data reports showing anonymized information and other non-personal information;
  • Supplement your personal information collected from you with additional information from publicly and commercially available sources, and/or information from Organization affiliates;
  • Associate your browser and/or device with other browsers or devices you use for the purpose of providing relevant and easier access to content, advertising across browsers and devices, and other operational/business purposes.
  • Operate, evaluate and improve our business (including developing, enhancing, analyzing and improving our Services; managing our communications; performing data analytics; and performing accounting, auditing and other internal functions);
  • Protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; and
  • Comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies.

In addition, we and our third-party service providers may use information collected through automated means including cookies, web beacons, web server logs, JavaScript and similar technologies for purposes such as (1) customizing our users’ visits to and use of our Services, (2) delivering content (including advertising) tailored to our users’ interests and the manner in which our users use our Services, and (3) managing our Services and other aspects of our business.

We may use third-party analytics services on our Services, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web beacons, web server logs and similar technologies to help us analyze your use of the Services. The information collected through these means may be disclosed to these analytics providers and other relevant third parties who use the information, for example, to evaluate use of the Services. To learn more about how to opt out of Google Analytics services, please visit the link below:

We also may use your personal information in other ways for which we provide specific notice at the time of collection.

Interest-Based Advertising

On our sites, apps and/or emails we may obtain information about your activities to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites and apps. This section of our Privacy Notice provides details and explains how to exercise your choices.

We engage third-party advertising networks to help us target our messaging to visitors through interest-based and contextual means. Through these ad networks, we can track your online activities over time and across third-party websites and apps by obtaining information through automated means, as described above. The networks use this information to show you advertisements on our Services or other third-party websites and apps that may be tailored to your individual interests. The information our ad networks may obtain on our behalf includes data about your visits to websites and use of apps that serve our advertisements, such as the pages or ads you view and the actions you take on those websites or apps. This data collection takes place both on our sites, apps and emails and on third-party websites and apps that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of this ad network interest-based advertising,

To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising.

Our sites are not designed to respond to “do not track” signals from browsers.

Information We Share

We may share customer personal information with

  • Service providers in the US and other jurisdictions who perform services on our behalf.

In addition, when the information collected from or about you does not identify you as a specific person, we may share it with third parties.

We may further disclose information about you (1) if we are required to do so by law or legal process, (2) to law enforcement authorities or other government officials, and (3) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We also reserve the right to transfer personal information we have about you in the event of a proposed or completed sale or transfer of all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).

Your Choices

We offer you certain choices in connection with the personal information we obtain about you, such as how we communicate with you.

To update your preferences, ask us to remove your information from our marketing mailing lists or submit a request, please contact us as outlined in the How To Contact Us Section below.

You also can unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails.

To learn more about how to opt out of ad network interest-based advertising, please visit the customer opt-out pages at:

Accessing, reviewing, updating and modifying personal information

You have the right to access, review, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updates to and corrections of inaccuracies in your personal information by emailing or writing to us at the contact information set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to his/her personal information records.

How We Protect And Retain Personal Information

We maintain administrative, technical and physical safeguards designed to protect personal information we have about you against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. We make reasonable efforts to ensure a level of security appropriate to the risk of the processing, taking into account the costs of implementation and nature of the processing of such personal information.

We retain personal information for the period needed to fulfill the purposes for which the personal information was collected and as otherwise required or permitted by applicable law, such as in relation to our record retention obligations.

Transfers of Information

The Services may be hosted in and managed from a country outside the country in which you initially provided the information, including the United States. We may transfer the personal information we collect about you to the United States and/or another country, which may not be deemed to have the same data protection laws as the country in which you initially provided the information. When your personal information is in such countries, it may be accessed by the courts, law enforcement and national security authorities in accordance with applicable law. If you are a user located outside the United States or the country to which your information may be transferred, you understand and consent to having any personal information processed in the United States and/or such country. Your consent includes the use of cookies and other tracking technologies as described above. When we transfer your information, we will protect that information as described in this Notice.

Links to Third-Party Sites, Apps and Services

For your convenience and information, our Services may provide links to third-party sites, apps and services that may be operated by companies not affiliated with Cardinal Board Services. These companies may have their own privacy notices or policies, which we strongly suggest you review. We are not responsible for the privacy practices of any non-Cardinal Board Services sites, apps or services.

Updates to Our Privacy Notice

This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices which do not significantly change the way we are handling or processing your personal information. For significant changes, we will notify you by posting a prominent notice on our Services indicating at the top of the Notice when it was most recently updated.

How To Contact Us

If you have any questions or comments about this Privacy Notice or the manner in which we or our service providers treat your personal information, would like to exercise your choices, or would like us to update information we have about you or your preferences, please contact us as follows:

You also may write to: Legal Department / Privacy Policy 600 Twelve Oaks Center Drive Wayzata, MN 55391

NOTICE TO CALIFORNIA RESIDENTS – YOUR CALIFORNIA PRIVACY RIGHTS

This section is applicable to residents of California. If you are a resident of California, you have certain rights described below. The following do not apply to individuals who do not live in California on a permanent basis.

  • RIGHTS PROVIDED BY CALIFORNIA CIVIL CODE SECTION 1798.83

A California resident who has provided personal data to a business with whom he/she has established a business relationship for personal, family, or household purposes (a “California Customer”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal data, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal data was disclosed in the preceding calendar year, as well as a list of the categories of personal data that were disclosed. California Customers may request further information about our compliance with this law by mailing us as set forth in the How to Contact Us section above. Please note that we are only required to respond to two requests per California Customer each year under Code Section 1798.83.

  • RIGHTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT

This section of our Privacy Policy provides California residents with a comprehensive description of Organization’s online and offline practices regarding the collection, use, disclosure, and sale of personal information and the rights of California consumers regarding their personal information under the California Consumer Privacy Act (“CCPA”). This section applies to all California residents (but not including legal entities, such as companies). The section will not apply, however, if Organization does not collect any personal information about you or if all of the information we collect is exempt from the statute (for example, the CCPA does not protect information that is already protected by certain other privacy laws, and it does not protect information that is already publicly available).

  1. You have a Right to Know About Personal Information Collected, Disclosed, or Sold.

California residents have the right to request that Organization disclose what personal information it collects, uses, discloses, and sells. This is called the “Right to Know”. Under the Right to Know, you can request a listing of the types of personal information we have collected about you, the sources of that information, how we use the information (e.g., our business or commercial purposes for collecting or selling personal information), other individuals and business with whom we share personal information, and the specific pieces of personal information that we have collected about you.

If you would like the above information, you may contact us through our webpage or customer service. Contact information is provided in the How to Contact Us section above. When you make a request under your Right to Know, you can expect the following: a) We will verify your identity. You will need to provide us the following information in order for us to verify that you are who you say you are:

  1. Your name;
  2. Your address, telephone, and email;
  3. 3. A recent bill showing your name and address; and
  4. A document bearing both your name and signature.

b) We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us at the webpage or phone number listed below. c) We will respond to your request within 45 days. If necessary, we may need an additional period of time, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why. d) In certain cases, a Request to Know may be denied, for example, if we cannot verify your identity or if providing you the information could create an unreasonable risk to someone’s security (for example, we do not want very sensitive information disclosed inappropriately). If we deny your request, we will explain why we denied it. If we deny a request, we will still try to provide you as much of the information as we can, but we will withhold the information subject to denial.

“Personal information,” for purposes of this section regarding rights under the CCPA, does not include publicly available information that is lawfully made available to the general public from federal, state, or local government records.

The organization does not sell personal information.

2. You have a Right to Request Deletion of Personal Information about You.

California consumers have a right to request the deletion of their personal information collected or maintained by Organization. If you would like information about you to be deleted, you may contact us through our webpage or customer service. Contact information is provided in the How to Contact Us section above. When you make a request for deletion, you can expect the following: a) After you request deletion, you will need to confirm that you want your information deleted. b) We will verify your identity. You will need to provide us the following information

  1. Your name;
  2. Your address, telephone, and email;
  3. A recent bill showing your name and address; and
  4. A document bearing both your name and signature.

c) We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us at the webpage or phone number listed below. d) We will respond to your request within 45 days. If necessary, we may need an additional period of time, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why. e) In certain cases, a request for deletion may be denied, for example, if we cannot verify your identity, the law requires that we maintain the information or if we need the information for internal purposes such as providing you with services you have requested. If we deny your request, we will explain why we denied it, treat your request an “opt-out” of the sale of information (as described in our Notice of Right to Opt-Out), and delete any other information that is not protected from deletion.

3. Right to Opt-Out of the Sale of Personal Information California consumers have a right to opt-out of the sale of their personal information. Organization, however, does not sell Personal Information. 4. Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights You have a right not to receive discriminatory treatment by Organization for exercising any of your privacy rights conferred by the CCPA. Organization will not discriminate against any California consumer because such person exercised any of the consumer’s rights under CCPA, including, but not limited to:

  • Denying goods or services.
  • Charging different prices or rates for goods and services, including through the use of discounts or other benefits or imposing penalties.
  • Providing a different level or quality of goods or services.
  • Suggesting that the consumer will receive a different price or rate for goods or services or a different level or quality of goods or services.

Organization may, however, charge a different price or rate, or provide a different level or quality of goods or services, if that difference is related to the value provided to you by your data. 5. Authorized Agents If you would like, you may designate an authorized agent to make a request under the CCPA on your behalf. We will deny requests from agents that do not submit proof of authorization from you. To verify that an authorized agent has authority to act for you, we may require a copy of a power of attorney or require that you provide the authorized agent with written permission and verify your own identity with us.

 

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