How Strategic Recruiting Transformed Ultra Green’s Manufacturing Operations
In the competitive world of manufacturing, recruiting the right expertise can be a game-changer. For Ultra Green, a pioneer in producing biodegradable and sustainable disposables, this was precisely the case. Here’s how a strategic recruitment initiative helped them overcome a significant operational challenge and paved the way for their continued growth.
The Challenge
Ultra Green is renowned for its commitment to sustainability, providing biodegradable plates, cups, and cutlery to the foodservice and retail industries. Their mission to create non-petroleum-based, “tree-free” products involves complex processes, such as wheat straw pulping, which are critical to their production. However, finding the right skill set locally for such specialized tasks proved to be a daunting task, especially for their facility based in North Dakota.
The Search for a Specialist
The turning point for Ultra Green came when they realized that expertise isn’t always within arm’s reach. They needed someone who could optimize the yield of straw pulp while maintaining a low Schopper-Riegler degree—a quality measure for pulp. The ideal candidate needed to be well-versed in this niche field. This is where Cardinal Mark stepped in with an expansive search strategy.
Finding the Perfect Fit
Cardinal Mark’s approach to recruiting involved looking globally for the necessary talent. The search led them to an expert who had honed their skills across Spain, China, Turkmenistan, Jordan, Egypt, Tunis, France, and Russia. This individual not only possessed the technical know-how but also brought a wealth of international experience, ensuring that Ultra Green could continue to innovate and meet its sustainability goals.
The Outcome
With the new hire in place, Ultra Green quickly saw improvements in their manufacturing process. The implementation of advanced pulping techniques led to increased productivity and better quality products. This success story underscores the importance of strategic recruitment—demonstrating how looking beyond borders for talent can lead to significant operational advantages.
Lessons for Growing Companies
For manufacturing companies and those looking to expand, Ultra Green’s story serves as a powerful example of how crucial tailored recruitment is to overcoming industry-specific challenges. Here are some key takeaways:
- Think Globally: Don’t limit your search to local candidates. The right talent may be halfway across the globe.
- Prioritize Expertise: Focus on finding candidates who not only meet technical requirements but also bring a wealth of experience to drive innovation.
- Partner with Experts: Collaborate with recruitment firms that have a track record in your industry to leverage their networks and expertise.
In a world where industries are becoming increasingly specialized, the role of effective recruiting cannot be overstated. Ultra Green’s experience highlights the potential for growth and innovation when companies invest in finding the right people for the right roles. If you’re ready to tackle your company’s unique staffing challenges, consider reaching out for a consultation to explore how strategic recruiting can propel your business forward.